Why cultural mediation, how and for whom? What does audience development mean and does this concept make any sense? During the workshop we will try to figure out answers to these questions. We will also become acquainted with different cultural mediation strategies for theatre, as well as with concepts such as theatre pedagogy, cultural education, drama in education, socio-political ramifications and their origins, using case studies from Germany. At the end we will develop a strategy for the Romanian Independent Performing Arts Platform.